Evaluation

The message that I am trying to get across to people is that some fashion was influenced by the World Wars. I got my inspiration of ‘Chloe Not Combat’ from another slogan ‘Dior Not War’. Dior not War was inspired because World War 1 happen just after Dior came around, they were trying to get across that fashion is better than war. For my bag I used an image of a model on the catwalk wearing clothing influenced by war in the background, I repeated this at the bottom of the bag, I also used an image of a girl wearing a gas mask and put it on top of the model and faded it out. I put my slogan ‘Chloe Not Combat at the top of the images. My target audience for my bag is fashion students, because it is fashion related. For my promotional campaign I have used 2 images and put them on front covers of magazines, big billboards and bus stops. I think these are the best for promotion because students always get the bus so they would see them. I think that if I put them on a billboard it would give a wider target audience because a lot more people than students would see it. If I put the campaign on the front cover of a magazine if think fashion students would pick it up because it would be eye catching.

The reason I have chosen the design Idea I did is because it is eye catching and I think people would understand the reason of fashion and war related.

I think that my bag design idea was successful because it got the message out there about fashion and war being related. If I was to do this task again I would use more of the designs I made on billboards, bus stops and magazine covers. 

Final Bag Design

I have choose this bag design because the colours symbolise war, the images i have used are fashion and war related as i have used a image of a girl with a gas mask on and the other image i have used is a fashion image of a model on the catwalk. I have used the words 'Chloe Not Combat'. I think that this bag design is very eye catching.

Bag Design Ideas

For my first design idea i choose the design with a girl on wearing a gas mask and i have used wording 'Dior Not War' as my slogan. I chose to use the colour pink for my bag. 

For my second design idea i have used an image of women dressed in war clothing and a girl wearing  gas mask, i have used the wording 'Chloe Not Combat' as it relates to fashion and war.

My my third bag design i have used a world war 1 aeroplane in the background which, also i have used poppies as it symbioses people who died at war. Also i have used to women with war related clothes on. I have used the wording 'Fashion Not War'.

Product Promotional Campaign

These are my advertisements for my promotional campaign. i have designed a front over for a fashion magazine called V. I have put my advert on a bus stop because my target audience who are students would see it because they get the bus and walk a lot. I have put y advert on billboards to because a lot of people would see it and it would be very eye catching.

Mood Boards

I have created a few mood boards to help inspire me for my bag. The theme i have chosen is Fashion War.

I created this mood board so i could get inspiration for my bag design idea. These images will help me choose how to design it. I have chosen these images because they are war related and that it what topic i have chosen to look at. One of the images i have chosen is an art piece that Banksy has designed, i think that his work is very eye catching and emotive. I think the images i have used in my mood board remind me of Steven Meisel. This mood board is communicating peace not war. 

This is my second mood board that i have created, the images are taken from a photo shoot that Steven Meisel has done. These images will help inspire me for my bag ideas. These images will also help me because it is war mixed with fashion. The theme for this shoot is war and military but it is still fashion related. These photo's were in well known magazines such as vogue and some of them were on the front cover.                                                                                                             

David Lachapelle

David Lachelle is a famous photographer. He is a very controversial photograph he has used this in this shoot. He has got a group of rapers/gangsters. The leader in the middle of the group is representing Jesus. The rest of the group around him are being seen as jesus's decibels. This is a modern remake of the famous last super photograph. The message he is getting across is religion can be modern.

Strong 4 Life

This image is showing an over weight child wanting to be a little girl. Its trying to get across to parents, to not let their little boy or girl get over weight because they wont have a childhood like they want the too. The message they are trying to get across is to stop child obesity.