NHS
The NHS have used this off putting image to scare people. They have used a shock tactic to show people what smoking cigarets can do you your teeth and gums. They have used text in there image saying ' Warning, Cigarets cause mouth diseases.' This would hopefully encouraging people to stop smoking because the image is of someone who has been smoking for a long term.
Anorexia
This image is a shock tactic against anorexia. They have took a photo of a anorexia model and then drew the model on paper, which looks like a stick person. They are tying to say been anorexic isn't okay because 'you are not a sketch' They have used that saying to make people think about how skinny they are and do they really want to look like that?
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