Evaluation

The message that I am trying to get across to people is that some fashion was influenced by the World Wars. I got my inspiration of ‘Chloe Not Combat’ from another slogan ‘Dior Not War’. Dior not War was inspired because World War 1 happen just after Dior came around, they were trying to get across that fashion is better than war. For my bag I used an image of a model on the catwalk wearing clothing influenced by war in the background, I repeated this at the bottom of the bag, I also used an image of a girl wearing a gas mask and put it on top of the model and faded it out. I put my slogan ‘Chloe Not Combat at the top of the images. My target audience for my bag is fashion students, because it is fashion related. For my promotional campaign I have used 2 images and put them on front covers of magazines, big billboards and bus stops. I think these are the best for promotion because students always get the bus so they would see them. I think that if I put them on a billboard it would give a wider target audience because a lot more people than students would see it. If I put the campaign on the front cover of a magazine if think fashion students would pick it up because it would be eye catching.

The reason I have chosen the design Idea I did is because it is eye catching and I think people would understand the reason of fashion and war related.

I think that my bag design idea was successful because it got the message out there about fashion and war being related. If I was to do this task again I would use more of the designs I made on billboards, bus stops and magazine covers. 

Final Bag Design

I have choose this bag design because the colours symbolise war, the images i have used are fashion and war related as i have used a image of a girl with a gas mask on and the other image i have used is a fashion image of a model on the catwalk. I have used the words 'Chloe Not Combat'. I think that this bag design is very eye catching.

Bag Design Ideas

For my first design idea i choose the design with a girl on wearing a gas mask and i have used wording 'Dior Not War' as my slogan. I chose to use the colour pink for my bag. 

For my second design idea i have used an image of women dressed in war clothing and a girl wearing  gas mask, i have used the wording 'Chloe Not Combat' as it relates to fashion and war.

My my third bag design i have used a world war 1 aeroplane in the background which, also i have used poppies as it symbioses people who died at war. Also i have used to women with war related clothes on. I have used the wording 'Fashion Not War'.

Product Promotional Campaign

These are my advertisements for my promotional campaign. i have designed a front over for a fashion magazine called V. I have put my advert on a bus stop because my target audience who are students would see it because they get the bus and walk a lot. I have put y advert on billboards to because a lot of people would see it and it would be very eye catching.